Countryside Alliance - love the countryside

The Alliance promotes and safeguards the legitimate rights and interests of all shooters and shooting sports - including target shooting, game shooting, stalking and clay pigeon shooting.

We believe that the time has come for a pro-active strategy to promote shooting rather than a reactive approach that relies only on defence rather than attack. Through tenacious PR, independent science and unimpeachable research, the  Alliance makes the case for shooting activities.

Our campaign is designed to reach millions of people on a national and local level and take the good news about shooting to the public before they receive the ‘bad’ news from its opponents. The post hunt ban political landscape, combined with the astonishing wealth of the animal rights movement, requires a new approach.

The Alliance's strategy for shooting is laid out in 'On the front foot'. The campaign includes the hugely succesful game-to-eat campaign, which has contributed towards a 15% growth in the market for game since it was started in 2002, and the increasingly influential moorland campaign based in the North of England.

Click here to get the latest news from our shooting campaign.