The Telegraph reported this week how a new report has shown how consumption of game dishes has soared as shoppers become more adventurous with their choices. New figures released from TNS Worldpanel confirmed that consumption of game in the UK has risen by 15% in the last year. The research shows that game was eaten in shops, pubs and restaurants on 31.7 million occasions. This is fantastic news for the Countryside Alliance’s Game-to-Eat promotional campaign, now in its 9th year. Game-to-Eat has organised in-store sampling of hot British Gressingham Pheasant in a number of Tesco stores across the country on 19 and 20 November. Click here to view the stores participating in tastings on Thursday 19th November, and here to view those participating on Friday 20th November.You can read the Telegraph article here .
As part of National Shooting Week 2009, which has a remit of attracting newcomers to shooting sports and not "preaching to the choir", Men's magazine FHM's "High Street Honeys" were filmed enjoying a day of clay shooting at the West London Shooting School.
The second National Shooting Week will take place between 3 - 11 May 2008. This groundbreaking event will be organised once again by the Countryside Alliance on behalf of the British Shooting Sports Council. In May 2007 the first ever National Shooting Week was held in the UK with more than 200 public open days enabling thousands of people to try shooting for the very first time.
The Countryside Alliance's Game-to-eat campaign has negotiated a 10% discount for all members wanting to purchase a copy of Mintel’s latest report into game meat sales - ‘Game and Exotic Meat - UK’.
To purchase your copy, please call Anouk Mariacci-Blua on +44 (0)20 7606 6000 or email her at
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The price of the Mintel report is £1500, so £1350 with the discount. Offer available until 30th April 2007
A true sporting man loves a challenge, but to restore 3,500 acres of North Yorkshire moorland, abandoned for more than a decade, is not a task for the faint hearted!